Entrepreneur. That seems to be the word of the year.
A lot people are stepping out on faith and starting their own businesses, including me. But before we can do that, we have to understand what type of brand you are building. At the beginning of 2019, I decided to rebrand myself. Honestly, I had already built a brand with my first blog. But, up until recently, I realized that wasn’t me anymore. I needed to execute my new vision I had for my online presence. Like I said in my Millennial Mommy post, social media is a big deal. However I learned that social media isn’t the only brand you need to work on. You need to have a solid online presence. If social media was to just disappear today, could you still offer your audience some sort of content?
You’re probably wondering what rebranding means. Let’s say you have a blog or a theme for your social media, but you feel like that theme or niche no longer fits you because your content is going in a different direction, then you would rebrand. You would create new content with your new niche or theme that you want to be known for.
That’s why you not only need social profiles, but you need some sort of blog or website where your audience can find you. That is your brand. Most businesses have a website so their clients and audience can learn more about them. If you only promote on social media profiles, then it’s time for you to rebrand yourself.
I started blogging in 2015. I had the intentions of making it any business. But I was still young at the time. Fresh out of college and just starting my career job, I had no idea what I was doing or what I wanted my niche to be. I was into entertainment news at the time, and started trying to be a gossip blogger. But then I started writing about other topics and it just got way to messy.
I was never consistent and never planned ahead. Fast forward to 2017, I decided it was time to take my blog serious and rebrand myself. I wanted to be more clear in my message and start attracting brands. I was more consistent this time, but then I had my daughter, who needed more of my time. And now here we are. I’ve rebranded fora. Third time and this time I know its the last time. That’s because my vision is more clear. I now know what I want out my blog.
I never believed this could be my “business.” But it is. because I am more serious about it, I’m starting to see the results. And that’s what keeps me going. If you have a vision, and I mean a clear one, it’s time for you to execute. Re-evaluate what your brand is now, and if it doesn’t match your vision, it’s time to rebrand.
If you’re wondering where to start, I can help. For me it was giving my blog and instagram feed a new look. I wanted to create a recognizable them, so when my audience see it, they know its associated with me. For a blog, I found a new theme and color scheme that matched my vision. With instagram, I started to do more research on how to make my feed flow, therefor finding a preset (picture filter) that I created and could call my own. I also created a new logo, which I am currently working on my final one.
Rebranding can be easy yet difficult, especially when you want the final product to be your true vision. But at the same time, rebranding is a good thing. We evolve and sometimes so does our work.